Best Website Builders for Event Registration (2026): Webinars, Workshops and Seminars

The best way to take event registrations depends on one question: do you want people to register on your own website, or on an event platform's page? Event tools like Eventbrite and Luma are fastest for a one-off event. Website builders like OhhWells, Wix and Squarespace keep registrations, branding and payments on your own site, which is better if you run webinars, workshops or seminars regularly and want every visitor to learn about your business.

We run seminars and webinars at OhhWells .ach one we host pulls in anywhere from 30 to 60–80 attendees. Every registration page for these events is built on our own website builder. This guide compares the options we tested and considered.

Quick answer: which should you use?

• You run events often and want registrations on your own site: a website builder with forms and payments (OhhWells, Wix, Squarespace).
• One-off free event, and you need it live in 10 minutes: Luma or Eventbrite.
• You have a marketing team that A/B tests every page: Leadpages.
• You already host on Zoom and just need a form: Zoom registration or Jotform.

Comparison table

Website builder vs event tool: what's the real difference?

An event tool hosts your registration page on its own site; a website builder hosts it on yours. Event tools are quicker for single events and usually include reminders and check-in. A website builder keeps visitors on your brand, so people who register also see your services, reviews and other offers. For businesses running repeat events, that extra exposure adds up.

Even Squarespace notes that Eventbrite isn't an event website builder but can complement one, which is why many small businesses end up juggling two tools.

The 8 best options, reviewed

1. OhhWells: best for small businesses running regular events

OhhWells is an AI website builder that lets anyone describe their business and get a custom, on-brand website, including event registration pages with lead capture and payments through your own Stripe account. It's built for non-technical owners who want event pages that look like their brand, not a generic template.

Good: looks custom without a designer; registration form and payment on your own domain; SEO and AI-search structure handled for you; free plan to start.

Watch out: OhhWells doesn't send automatic event reminder emails or Zoom links yet. Pair it with your webinar or email tool for those.

2. Wix: best for a large feature menu

Wix Events lets organisers add registrations, ticket sales, invitations, seating plans and attendee tracking.

Good: lots of built-in event features.

Watch out: the free plan only builds the event page and collects RSVPs — selling tickets needs a paid plan, plus a 2.5% ticket fee.

3. Squarespace: best for design-led brands

Squarespace offers custom forms for collecting sign-up and attendee details, plus scheduling tools for group bookings.

Good: polished templates.

Watch out: ticketing often relies on an add-on or integration.

4. Leadpages: best for marketers who want conversion-optimized pages

Leadpages now builds full multi-page websites, not just landing pages, with strong A/B testing and no traffic caps.

Good: conversion-focused, unlimited traffic, easy testing.

Watch out: no dedicated event or ticketing features — you're building a registration page, not running an event.

5. Eventbrite: best for public events that want discovery

Eventbrite is free to use for free events and only charges when you sell paid tickets.

Good: people can discover your event on Eventbrite.

Watch out: the page carries Eventbrite's branding, and attendees can see other organisers' events.

6. Luma: best for quick community events

Luma is free to create events on, with clean event pages and fast setup.

Good: fast setup, and you can embed checkout on your own site instead of sending people away entirely.

Watch out: registrations live on Luma, not your website.

7. Jotform: best for a registration form you pair with another platform

Jotform lets you collect registrations and payments without adding its own transaction fees.

Good: cheap and flexible.

Watch out: a form isn't a page. You still need somewhere good-looking to send people.

8. Zoom: best for teams already running webinars on Zoom

Zoom has built-out registration, but it needs a Pro plan or higher. Paid ticketing needs the separate Events/Webinars Plus tier ($89–149/mo), with payment via your own Stripe or PayPal account.

Good: registration and video in one platform.

Watch out: adds real monthly cost on top of your existing Zoom plan, and registration lives on Zoom, not your site.

What a high-converting event registration page needs

A good registration page answers five things in the first screen: what the event is, who it's for, when it happens (with time zone), what attendees will walk away with, and how to register. Put the register button above the fold, keep the form to name and email, and show the price clearly for paid workshops and seminars.

Checklist:

1. A clear headline that states the outcome
2. Date, time and time zone (or venue for in-person workshops)
3. Who it's for, and who it's not for
4. Three things attendees will learn or get
5. Host photo and a one-line bio
6. A short form (name + email)
7. Payment on the same page for paid events
8. A thank-you page with "add to calendar"

As a benchmark, Leadpages reports that webinar registration pages typically convert 20–40% of visitors, depending on where the traffic comes from. If yours is well below that, run it through our free website audit to spot what's holding it back.

The bottom line

If you run one event, use an event tool. If events are part of how you grow your business, put the registration page on your own website so every signup also builds your brand.