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How Much Does a Small Business Website Cost in 2026? Three Ways to Pay for One

Build it yourself, hire a freelancer or use an agency? Here’s what a small business website costs in 2026, and what you’ll pay every time it needs a change.

PublishedOctober 14, 2026
Read time2 min read

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Featured image comparing three ways to get a website: build it yourself, hire a freelancer, or hire an agency.

In short

A 5 to 10 page small business website costs about $130 to $310 a year if you build it yourself on a website builder, $1,500 to $5,000 with a freelancer, and $5,000 to $15,000 with an agency. The price that catches people out comes later: on a freelancer or agency site, every change is usually another invoice.

Key takeaways

  • There are three routes: build it yourself, hire a freelancer, or hire an agency.
  • Build cost is paid once. Change cost is paid for as long as the site is live.
  • Ask one question before you sign anything: "Can I change a price or a photo myself, without calling you?"
  • A domain is separate on every route, about $10 to $20 a year.

The three routes compared

RouteUpfrontYearly running costWho makes changes later
Build it yourself on a website builder$0$120 to $288 plan, plus domainYou
Freelancer$1,500 to $5,000Hosting $120 to $360, plus domainThe freelancer, usually billed
Agency$5,000 to $15,000Hosting, plus any retainerThe agency, usually billed
Scroll horizontally to see the full table →

Builder plan range is the $10 to $24 a month from our own-domain comparison. Freelancer, agency, hosting and domain figures are from WPZOOM's 2026 cost guide, updated 28 September 2026.

Build it yourself: about $130 to $310 a year

You describe your business, the AI drafts the site, and you edit it. On OhhWells that is free until you want your own domain, then $24 a month billed yearly.

Pick it if you have a spare weekend and want full control.

Skip it if you know you will never get round to it.

Freelancer: $1,500 to $5,000

One person designs and builds it. Quality varies a lot.

Pick it if you have seen their past work and like it.

Skip it if they build on a platform you cannot log in to.

Agency: $5,000 to $15,000

A team handles strategy, design, copy and build.

Pick it if the website is central to how you win clients and you want a long-term partner.

Skip it if you mainly need a clean site with a contact form.

The cost nobody quotes: changes

A new price, a new team photo, a holiday notice. On a site you cannot edit, each one is an email, a wait and an invoice. Before choosing a route, ask who makes changes and what each one costs.

Want to build it yourself?

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Frequently asked questions

Build it yourself on a website builder. Expect $130 to $310 a year including the domain.

Yes, usually by half or more. You trade a team for one person's availability.

$1,500 to $5,000 from a freelancer, or under $310 a year if you build it yourself.

Yes. You keep your domain and rebuild or move the content. See our guides to leaving Wix, Squarespace and WordPress.
https://www.ohhwells.com/blog/leaving-wix-how-to-move-your-website
https://www.ohhwells.com/blog/leaving-squarespace-how-to-move-your-website
https://www.ohhwells.com/blog/leaving-wordpress-how-to-move-your-website

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