How Much Does a Small Business Website Cost in 2026? Three Ways to Pay for One
Build it yourself, hire a freelancer or use an agency? Here’s what a small business website costs in 2026, and what you’ll pay every time it needs a change.
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In short
A 5 to 10 page small business website costs about $130 to $310 a year if you build it yourself on a website builder, $1,500 to $5,000 with a freelancer, and $5,000 to $15,000 with an agency. The price that catches people out comes later: on a freelancer or agency site, every change is usually another invoice.
Key takeaways
- There are three routes: build it yourself, hire a freelancer, or hire an agency.
- Build cost is paid once. Change cost is paid for as long as the site is live.
- Ask one question before you sign anything: "Can I change a price or a photo myself, without calling you?"
- A domain is separate on every route, about $10 to $20 a year.
The three routes compared
Builder plan range is the $10 to $24 a month from our own-domain comparison. Freelancer, agency, hosting and domain figures are from WPZOOM's 2026 cost guide, updated 28 September 2026.
Build it yourself: about $130 to $310 a year
You describe your business, the AI drafts the site, and you edit it. On OhhWells that is free until you want your own domain, then $24 a month billed yearly.
Pick it if you have a spare weekend and want full control.
Skip it if you know you will never get round to it.
Freelancer: $1,500 to $5,000
One person designs and builds it. Quality varies a lot.
Pick it if you have seen their past work and like it.
Skip it if they build on a platform you cannot log in to.
Agency: $5,000 to $15,000
A team handles strategy, design, copy and build.
Pick it if the website is central to how you win clients and you want a long-term partner.
Skip it if you mainly need a clean site with a contact form.
The cost nobody quotes: changes
A new price, a new team photo, a holiday notice. On a site you cannot edit, each one is an email, a wait and an invoice. Before choosing a route, ask who makes changes and what each one costs.
Want to build it yourself?
Start OhhWells freeFrequently asked questions
https://www.ohhwells.com/blog/leaving-wix-how-to-move-your-website
https://www.ohhwells.com/blog/leaving-squarespace-how-to-move-your-website
https://www.ohhwells.com/blog/leaving-wordpress-how-to-move-your-website
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