Conversion Score (an OhhWells term)
OhhWells' 0–100 measure of how well your website turns visitors into customers — judging whether it's built to convert, not just how it looks.
The Conversion Score rates a site on the things that actually move a visitor to act, not on how pretty it is. A page can look polished and still score poorly if the offer is vague, the call-to-action is buried, or there's nothing to build trust. Scoring it turns a fuzzy “my site isn't working” into a specific list of fixes — and it's especially useful against AI-built sites, which often look the part but miss the fundamentals of persuasion.
Related terms
Part of:AI Website Builder Glossary
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