Conversion rate
The share of your visitors who do the thing you want — book, buy or enquire. If 100 people visit and 3 book, your conversion rate is 3%. It's the number that decides whether traffic actually turns into income.
Conversion rate is visitors who act divided by total visitors, as a percentage. It's the most honest measure of whether your website earns its keep: 1,000 visitors at 1% is ten enquiries, and lifting that to 2% doubles your leads without a single extra visitor. Small businesses often chase more traffic when improving the rate is cheaper and faster. It's the parent idea behind the Conversion Score, which grades the specific things on a page that move this number.
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Part of:AI Website Builder Glossary
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