How to Prompt AI to Generate Your Whole Homepage

Generating a whole page is a different skill from editing one section. When you edit, the AI already has something to work with. When you generate, the AI only has what you tell it — and if you tell it almost nothing ("make me a website for my gym"), you'll get an almost-nothing page: generic headline, stock phrases, could-be-anyone copy.

The fix isn't a longer prompt. It's a complete one. Here's the formula.

The 4 Ingredients Every Page Prompt Needs

Before the AI writes a single word, it needs four things. Miss one, and it guesses — and its guesses are always generic.

1. Your business name — exactly as you want it to appear.

2. What you do, in plain words — one or two sentences, the way you'd tell a friend. Not "we deliver holistic wellness solutions." More like: "We run a cold plunge and ice bath club in KL. People come for guided sessions, breathwork, and the community afterwards."

3. Who it's for — the more specific, the better the copy. "Busy professionals in their 30s–40s trying ice baths for the first time" writes a much better homepage than "everyone."

4. What you want visitors to do — your one goal. Book a session? Join a waitlist? WhatsApp you? A homepage with one clear goal converts; a homepage with five goals converts on none of them.

Pro tip: These four ingredients are exactly what OhhWells asks for when you generate your first site — business name, description, vertical, and goal. Fill those in thoughtfully and the AI does the heavy lifting. This guide is really about filling them in well.

Describe Outcomes, Not Adjectives

The most common mistake: prompting with mood words. "Modern, clean, premium, minimalist." The AI nods and produces the same page it makes for everyone who says "modern and clean."

Swap adjectives for specifics:

• ❌ "Make it feel premium and welcoming"
• ✅ "First-timers are nervous about the cold — the homepage should make trying it feel safe and low-pressure. Lead with 'your first plunge is guided, start to finish.'"

You don't need to be a writer. You just need to say what your customer worries about and what you want them to feel instead. The AI turns that into copy.

Tell It the Sections You Want (Or Don't)

You have two good options — and one bad one.

Option A — trust the default. A homepage has a well-worn shape: hero → what you offer → why you're different → social proof → pricing or offer → FAQ → final call-to-action. If you don't specify sections, a good AI builder follows this shape. That's fine for a first draft.

Option B — name your sections. If you know what you want, list them in order:

"Structure the homepage as: hero, 'what is an ice bath club' explainer for first-timers, 3 membership options, member testimonials, FAQ, final booking CTA."

The bad option is a vague middle: "add some sections about us and what we do and maybe some reviews somewhere." Either give a clear list or give nothing — half-instructions produce half-organised pages.

Generate First, Perfect Second

Here's the mindset shift that saves the most time: your first generation is a draft, not a verdict.

Don't try to write the perfect mega-prompt that gets everything right in one shot — that's how people end up with 400-word prompts and worse results. Instead:

1. Generate the whole page with the formula above
2. Read it as your customer would
3. Fix one section at a time using the Part 1 playbook — before → after text changes, protection lines, all of it

Whole-page prompts for the big picture. Section prompts for the polish. And for that last stubborn sentence only you can write? Click in and edit it directly with the in-text editor.

You Get More Than a Homepage

Here's a nice surprise: when you generate with OhhWells, you don't just get one page. Based on your description, we also generate the other pages your business likely needs — a recommended site map, built for you by default. An ice bath club might get an About page, a Memberships page, and a Contact page alongside the homepage.

To browse them, use the dropdown on the top-left corner of the editor — it lists every page we've generated. Click through, see what's there, and keep what's useful.

And if a page isn't relevant to your business? Just delete it. Nothing is locked in — the site map is a head start, not homework.

Customise Your Navbar and Footer Once — It Carries Everywhere

Your navbar and footer appear on every page, so they work a little differently: edit them once, and the change carries across your entire site automatically.

Rename a menu item, reorder links, drop your opening hours into the footer, add your Instagram — do it on any page, and every other page updates to match. No copy-pasting the same change five times, and no risk of one page quietly falling out of sync.

This pairs neatly with the site map above: as you delete pages you don't need or add new ones, update the navbar once and your whole site's navigation stays clean.

Quick Checklist Before You Hit Generate

• Did I include all 4 ingredients — name, plain-words description, specific customer, one goal?
• Did I describe customer worries and outcomes, not design adjectives?
• Did I either list my sections in order or leave structure fully to the AI?
• Is there one goal and one main button — not five?
• Are my brand settings locked in so the page matches from the start?

Tick all five and your first draft will already sound like your business — not like a template with your name pasted in.