How do AI credits work?

AI credits are what you use whenever you ask OhhWells' AI to do something — like rewriting a section, restyling a page, or generating something new. Think of them like tokens at an arcade: each AI request uses one, and you can always get more.

Credits only apply to AI features. Editing your site manually, publishing, and receiving bookings never use credits. You will never be blocked from publishing your site because you ran out.

What uses credits?

Any time you ask the AI to generate or change something:

• Writing or rewriting text (headlines, descriptions, sections)
• Generating a new section, or changing a whole page
• Regenerating something you didn't like

Every AI request costs 1 credit — whether it's a small tweak to one section or a change across the whole page. One successful run, one credit. Nothing to calculate.

Your remaining balance sits next to the prompt box and ticks down after each successful run, so you always know where you stand.

What doesn't use credits?

• Editing text, images, or layout yourself
• Publishing or updating your site
• Managing bookings
• Anything that fails on our end — if an AI request errors out or times out, you are never charged for it. Our own automatic retries are free too.

How many credits do I get?

Monthly credits refresh at the start of each billing cycle. Unused monthly credits don't carry over to the next month.

On the Agency plan, your credits are one shared pool across all your client sites, not a separate allowance per site.

What if I run out?

Nothing breaks. Your site stays live, and you can keep editing by hand. When you hit your limit, the prompt box stays where it is — you'll just be shown your options instead of the request running.

You have two:

1. Top up. Buy a one-time pack of 30 credits for $5. Checkout takes a few seconds and the credits land in your balance right away — no subscription change needed.
2. Upgrade your plan. If you're topping up often, a higher plan works out cheaper per credit. Upgrades are prorated, so you only pay for the rest of the current cycle.

Top-up credits never expire, and we always spend your monthly credits first — so a pack you buy today is still there next month if you don't need it.